On average, the current generation of aspiring college students is one that spends nearly eight hours a day online. While each of these students are different, the ways in which they spend time online is incredibly similar. A majority of these students will spend a great portion of this time on various social media platforms that prioritize shared video content. TikTok, for example, is one of these platforms. The same way that brands attempt to infiltrate these platforms and create engaging content meant to drive sales for their products, colleges attempt to do the same to drive enrollment to their different degree programs. Through the use of short and engaging video content centered around a college, platforms like TikTok are incredibly valuable to these institutions. This isn’t a surefire solution to a college’s recruitment woes, though. It requires a great deal of research in order to determine what types of content are ringing out on the platform at any particular moment. Simply creating the content will not be enough to successfully connect to prospective students, it needs to have a purpose. For more information on the ways in which colleges are creating purposeful content to attract aspiring students, read on to the resource highlighted alongside this post.
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